Website Visibility:The Theory and Practice of Improving Rankings (Chandos Internet)

Website Visibility:The Theory and Practice of Improving Rankings (Chandos Internet)





In the quest to achieve high website rankings in search engine results, this book provides empirical research evidence to highlight the most important elements that contribute to website visibility. Also included is a series of real-world case studies. Key Features: Written by a highly regarded instructor and practitioner in the field of search engines; provides practical, real-world guidance; based on empirical research evidence; jargon-free and assumes no in-depth programming background. Contents: The Trilogy The User, Websites and Search Engines: How They Relate and Interact; Usability and Searching Success, Metadata, Search Engine Crawlers and Algorithms; Content, Body Text and Keywords The Value of Quality Content, Correct Use of Text and Keyword Placing; Technologies and Their Use Flash, JavaScript, Images, Video, Frames The How, Why and Why Nots; The Good, the Bad and the Ugly Search Engine Spam, White and Black Hat Techniques, Search Engine Penalties; Payment for Ranking Paid Inclusion, Paid Listings, Bidding for Keywords, Programs, Click Fraud; Case Studies How to Apply the Basics and Measure Success; The Future Search Engine Developments, Advertising.









List Price: $ 80.00



Price: $ 80.00









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